STANLEY 1913 EMAIL NEWSLETTER
MARKETING • GRAPHIC DESIGN • PHOTOGRAPHY
THE CHALLENGE
To encourage the Free Spirit Persona to purchase the lavender Iceflow™ Flip Straw Tumbler
RESPONSIBILITES
Creative Director, Project Manager, Photographer, and Graphic Designer
PROCESS
Drawing inspiration from observations and information gathered during my time at Stanley—I came up with the Free Spirit Persona. Utilizing this persona, I developed a brief and organized a photoshoot. I selected a location, contacted a model, and shot the photos. Then, I curated and edited the images using Adobe Lightroom and designed the email campaign in Figma.
SOLUTION
A strategic email campaign targeted towards a specific persona that boosts sales of the lavender Iceflow™ Flip Straw Tumbler.
